Transforming Talent In South Africa


Football Academy Plus is a fast growing network of football academies who have pioneered a decentralized satellite model. The old FAP logo did not communicate their unique value proposition, and took rather too much inspiration from the German National Football team’s emblem. Furthermore, the Xhosa tag line and Table Mountain in the logo made the brand appear to be limited to the Western Cape. FAP needed a new brand identity that would communicate their African ambitions and global intention of putting one of their kids on the cover of FIFA.

ONE ACADEMY, MANY HEARTS

Football Academy Plus is a network of football academies all across South Africa.
We offer professional coaching and training in your local community for players aged 8 - 18 years.

New Brand, New Goals


The new logo takes inspiration from the center circle and a triangle which when combined creates a symbol that demonstrates that FAP, like it’s players, is agile, exible and adaptive, able to move in any direction. We’ve come to call it, “The Plus”.

The Football Academy Plus brand is the sum of all its satellites. We wanted to do justice to the unique nature of each of their academies. That’s why as part of the visual identity system, we gave each of their satellites their own version of “The Plus”. We’ve used colour to create a visual identity system so that no matter how many academies join the family. Each satellite will be able to have it’s own unique identity.

Stationery

The new logo takes inspiration from the center circle and a triangle which when combined creates a symbol that demonstrates that FAP, like it’s players, is agile, exible and adaptive, able to move in any direction. We’ve come to call it, “The Plus”.
The Football Academy Plus brand is the sum of all its satellites. We wanted to do justice to the unique nature of each of their academies. That’s why as part of the visual identity system, we gave each of their satellites their own version of “The Plus”. We’ve used colour to create a visual identity system so that no matter how many academies join the family. Each satellite will be able to have it’s own unique identity.