This is Sleuth
We build narratives
that change perspectives,
shape brands, and
influence behaviour.
Your story is your advantage—
if you know how to use it.
A narrative is a golden thread
that runs through the core of your business. Like a string tying everything together, it unifies and strengthens the brand.
Together, we work to discover what that thread is, frame your value in terms of your customers' outcomes, and deploy this narrative into the minds of your market.
We’re not just here for the
logos.
Of course we create logos and build websites. We also craft visual languages, pitch decks, sales materials, social media content, explainer videos—you name it. But so do countless others... and now AI.

Sleuths,

Designers,

Writers,

Innovators,

Entrepreneurs.

Call us what you want, we all share one thing in common—a love for creative problem-solving and storytelling.
We're not for you if...
We're for you if...
You’re wanting a ‘silver bullet’ to appear and solve your problems.
You’re better off hiring an <insert a more expensive alternative like your own internal team>. They’ll take time to get up to speed.
You’re battling to stand out in an increasingly crowded market.
We’ll craft a commercially valuable narrative that resonates with your customers and provides a compelling reason to buy.
You’ve already solved the problem, and just need someone to execute on your solution.
You’re better off with an <insert an alternative like an ad agency here>. They’ll make your logo bigger.
You’re trying to create cohesion and clarity in your messaging for your team and your customers.
We’ll develop a concise and coherent Narrative DNA Profile that provides the source material defining who you are.
You find yourself saying, “quick-wins”, “no-brainer”, or the forbidden phrase, “low-hanging fruit”.
You’re better off contracting with <insert one of the Big 4 consulting firms’ names>. They’ll send you a big invoice.
You’re looking to validate demand and experiment with your offering(s).
We’ll investigate and interrogate everything about the business and its market to build a compelling case for your brand.