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A tale of Sleuth

Sleuth was born out of disillusionment with the advertising industry and a fascination with Sherlock Holmes. Youthful exuberance coupled with innocent naivety turned the concept into reality. And all of a sudden, we were in business.

We uncovered that the problems we were encountering in our clients’ businesses were symptoms of [much bigger] issues - the types of problems that traditional branding, advertising, and marketing could not solve.

It takes restraint to not jump into problem-solving mode and it also takes a huge amount of courage to challenge your client’s assumptions.

The quality of thinking you do before you execute determines the quality of the end result. The devil is [truly] in the detail of the problem definition, and insights rooted in real truth lay the foundations for producing quality outcomes.

We've built a team of designers, engineers, innovators and entrepreneurs that never settle for surface level; we break through boundaries & challenge the status quo. We dive deep & reframe problems to uncover piercing insight & crack open a new reality.

It's the continuous learning that fuels our thirst for insight, and drives consistent evolution in our clients' businesses.

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This is Sleuth

We build narratives

that change perspectives,

shape brands, and

influence behaviour.

Your story is your advantage—
if you know how to use it.

A narrative is a golden thread

that runs through the core of your business. Like a string tying everything together, it unifies and strengthens the brand.

Together, we work to discover what that thread is, frame your value in terms of your customers' outcomes, and deploy this narrative into the minds of your market.

Let's work together

We’re not just here for the

logos.

Of course we create logos and build websites. We also craft visual languages, pitch decks, sales materials, social media content, explainer videos—you name it. But so do countless others... and now AI.

What makes us different?
Play Reel

Current Cases

Case Report Pending

Klearium

Setting the standard for banking compliance around the world.

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Case Report Pending

Kuunda

Raising money and creating lasting impact in emerging markets.

View their website
Case Report Pending

DealersOnline

Getting an entire organisation singing from the same song sheet.

View their website
Case Report Pending

Johari

Launching a distinctly Tanzanian gin to a country that never sleeps.

View their website

Sleuths,

Designers,

Writers,

Innovators,

Entrepreneurs.

Call us what you want, we all share one thing in common—a love for creative problem-solving and storytelling.

We're not for you if...

We're for you if...

You’re wanting a ‘silver bullet’ to appear and solve your problems.

You’re better off hiring an <insert a more expensive alternative like your own internal team>. They’ll take time to get up to speed.

You’re battling to stand out in an increasingly crowded market.

We’ll craft a commercially valuable narrative that resonates with your customers and provides a compelling reason to buy.

You’ve already solved the problem, and just need someone to execute on your solution.

You’re better off with an <insert an alternative like an ad agency here>. They’ll make your logo bigger.

You’re trying to create cohesion and clarity in your messaging for your team and your customers.

We’ll develop a concise and coherent Narrative DNA Profile that provides the source material defining who you are.

You find yourself saying, “quick-wins”, “no-brainer”, or the forbidden phrase, “low-hanging fruit”.

You’re better off contracting with <insert one of the Big 4 consulting firms’ names>. They’ll send you a big invoice.

You’re looking to validate demand and experiment with your offering(s).

We’ll investigate and interrogate everything about the business and its market to build a compelling case for your brand.